Many marketers are combining inbound and outbound channels rather than relying heavily on one or the other for an approach that some have dubbed “all-bound marketing” to generate better business ...

It's not easy to create a successful inbound marketing strategy, but it still offers great opportunities once marketers understand its potential. Content can be a powerful tool for a business when ...

At first, we told clients that video should be done by video experts. We, too, thought that you needed a bank of expensive equipment and a Hollywood crew to do video. Then, we told clients that only ...

Inbound marketing efforts alone won’t achieve the goals being placed on most B2B marketing organizations today. Inbound marketing efforts play an important role in B2B marketing success. But inbound ...

If you’re in a state of website-envy, it might be time to look at your marketing strategy. Your website is the greatest tool your small business can use to increase leads, sales and loyal customers in ...

The best marketing messages start with empathy for the audience, but marketing organizations should have empathy for their employees, too. Better work/life balance means better marketing, which ...

According to HubSpot’s 2017 “State of Inbound,” 59 percent of respondents reported seeing the highest quality of leads from inbound practices. Why? For one thing, leads are actively seeking ...

With the possible exception of social media, inbound marketing has been the most widely discussed topic in the world of business marketing for the last few years. Content creation and dissemination ...

Today, Optify has launched a premium edition of its Inbound Marketing Software suite. Designed for what it calls ‘power marketers’, the new edition gives unlimited access to Optify’s rich visitor and ...

Inbound marketing is a proven methodology for growing business, yet in healthcare marketing, we see plenty of practices not reaching their full potential. Below, I've outlined seven key strategies to ...

Although business-to-consumer (B2C) content marketers have been more successful with their efforts this year than they were last year, many still need to slow down to give their content marketing ...

The widespread usage of AI answer engines is shifting B2B marketing strategies significantly, according to an INBOUND ...