Every year companies spend millions of dollars designing and in many cases re-designing their logos. Color plays a huge part in logo design–but what do those colors mean, and what do they say about ...

Opinions expressed by Entrepreneur contributors are their own. Close your eyes and picture McDonald’s famous golden arches. Now, imagine if they had been gray. Would the burger chain be the ...

Pity the humble infographic. Why? Because, like a Kardashian, it's ubiquitous and it inspires strong reactions--often negative. Subscribe to read this story ad-free Get unlimited access to ad-free ...

Opinions expressed by Entrepreneur contributors are their own. Close your eyes and imagine Apple’s logo. Now think of Nike’s. How about Target’s? We’re willing to bet that you conjured up images for ...

British Design Experts have created an infographic detailing the history of the logo. Looking as far back as ‘Logo Habilis’, a time where branded content was nothing more than a simple symbol, to ...

Google spent nothing–Sergey Brin just opened up the free graphics app Gimp. Same with Coca-Cola–though John Pemberton’s bookkeeper drew the logo’s Spencerian script by hand. Nike famously gave just ...

If you want your logo to stand out, it can help to take some cues from the past. Retro logos—designs that utilize elements like vintage typography—can evoke nostalgia and create strong emotional ...

Twitter only paid $15 for its iconic logo. Nike paid $35 for the swoosh. To design the perfect company logo, you don’t have to spend tons of money. You do, however, have to spend time and energy ...