Yesterday, while on a business trip to San Francisco, I had coffee with a good friend who is looking for a job as the “Head of Innovation” in an ad agency. Until recently, I had thought the title ...

If 2024 was the year of live-streaming sports, 2025 is the year of live-streaming ad innovation. With massive audiences that continue to steal from traditional TV, advertisers are looking for new ...

Sohu's Q1 results were in line, but guidance shows ongoing declines in both advertising and gaming, reflecting a challenging business environment. The stock trades at less than 50% of net cash, but I ...

Today’s developers face mounting challenges: heavier workloads, complex tech stacks and an increasingly fragmented advertising landscape demanding automation at scale. This complexity limits their ...

In this week's column, Shirley Marschall looks at ad tech's addiction to shiny new things, how the industry loves a new distraction, and why every year has to be 'the year of...' something... The ...