Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope to any beverage (or food) that pairs well with sports. Yes, even cookie ...

Add Yahoo as a preferred source to see more of our stories on Google. (Photo: Jim Beam) Jim Beam is bringing back a postseason promotion aimed at football fans whose teams did not make a championship ...

The MarketWatch News Department was not involved in the creation of this content. Continuing a ritual for those who experience a tough loss and a way to refresh the fandom experience and enjoy the ...

NEW YORK, NEW YORK - JANUARY 21: Kenan Thompson serves Beam & Lemonade during Jim Beam Refresh Your Season with Kenan Thompson at The Glasshouse on January 21, 2026 in New York City. (Photo by Bryan ...

Transforming the sting of defeat into relief, the campaign reminds fans that when your team gives you lemons, make Jim Beam & lemonade CLERMONT, Ky., Dec. 25, 2025 /PRNewswire/ -- This football season ...

Kenan Thompson is a glass half-full kind of guy — even though he admits it's not always easy. In an exclusive interview with PEOPLE, the actor and comedian, 47, says that he "leans toward" being an ...

Continuing a ritual for those who experience a tough loss and a way to refresh the fandom experience and enjoy the postseason stress-free CLERMONT, Ky., Jan. 22, 2026 /PRNewswire/ -- Jim Beam, the ...

CLERMONT, Ky., Dec. 25, 2025 /PRNewswire/ -- This football season, Jim Beam, the world's #1 bourbon, is launching "Refresh Your Season," a new campaign starring comedian, actor and football fan Kenan ...