Nike, Inc.’s Jordan Brand has a buzzy new sneaker that just appeared at New York Fashion Week — and it’s not an Air Jordan. After first surfacing on social media in late August, the brand’s Jordan ...
The start of 2025 is still days away, but one of the new year’s biggest sneaker campaigns is already underway as Nike, Inc.’s Jordan Brand prepares for its 40th anniversary. Celebrations for Jordan ...
As legend would have it, after receiving a letter from the NBA in 1985, Nike paid a $5,000 fine every time Michael Jordan ...
In 1984, Chicago Bulls rookie Michael Jordan signed a five-year, $2.5 million deal with Nike. A year later, the sports giant unveiled the Air Jordan, a sneaker that launched a franchise and redefined ...