“Becoming a digital consumer goods company is our ambition,” says Atul Bhardwaj, Chief Digital and Technology Officer of The Lego Group, in a not entirely predictable statement statement — coming from ...

Made ubiquitous for its iconic multicoloured blocks, toy manufacturer Lego has proven adept at identifying new markets to expand into and the factors that affect the demand for its products. From Lego ...

Lego has revealed a new line of play kits which are designed to combine its traditional brick-building and app-based gaming. The new Lego Fusion range will allow children to photograph their physical ...

The LEGO Group has opened a new office in Copenhagen for up to 400 employees who will be focused on developing the toy brand’s long-term digital ambitions. The Denmark-based brand is already in the ...

To learn more about the CNBC CFO Council, visit cnbccouncils.com/cfo Classic brick-building toymaker Lego, which has undergone somewhat of a renaissance in recent ...

Forza Horizon 4’s excellent 2019 Lego expansion worked so well that it seemed obvious that an open-world Lego racing game should become its own thing. Thankfully, we didn’t have to wait too long to ...

It’s the frustration of many a designer: You grow up sketching and making with your hands, only to find yourself 20 years later spending the day in front of a glowing screen. The reality is, building ...

To learn more about the CNBC CFO Council, visit cnbccouncils.com/cfo LEGO is looking to build upon its success in the digital sphere, according to the toy-maker's ...

Mike McNally is Brand Relations Director at LEGO Systems. LEGO Systems Inc. is the Americas (North America and Latin America) division of The LEGO Group, a privately-held firm based in Billund, ...