LifeStance Health reports a generational divide in mental health views between Gen Z and Gen X, influenced by differing tech ...

This generation guide is the ultimate cheat sheet for generation labels, their broadly accepted years, and the stories behind ...

They were the latchkey kids raised on divorce, debt, and disillusionment. The in-betweeners who came of age before therapy was mainstream but after the collapse of long-term job security. Gen X has ...

For decades, Generation X has been underestimated — and often for good reason. Sometimes called the slacker generation, sometimes the forgotten, Gen Xers are best known for never quite hitting their ...

As retail brands twist themselves in knots to get younger consumers into storefronts, they may be ignoring a key demographic ...

A raft of new surveys suggest the MTV Generation is regretful about past financial missteps, anxious about the current economy and fretful about the future. Many Gen Xers sense they haven’t saved ...

Juggling demanding careers, raising children, and increasingly, caring for aging parents, it's no wonder the pervasive sentiment is "life isn't enough for me." This feeling of constant overwhelm and a ...

These days, you can’t swing a vintage pair of Doc Martens without hitting a new study or article describing why Gen X won’t live up to its retirement potential. Prudential warned us in 2023 that more ...

As they inch closer to retirement age, Generation X, those born between 1965 and 1980, is increasingly surfacing in discussions of financial planning and retirement. Not too long ago, Gen X rarely ...

Middle-aged consumers are no longer plagued by dated formulas and heritage brands clamoring for Gen Z’s attention. The new wave of Gen X beauty is for the it-girls, thanks to a fresh crop of launches.

Gen X likes to spend. Whether it's food, entertainment, health care, or housing, they aren’t holding back. Baby boomers aren’t shy either. They are right behind their younger counterparts, but to a ...