Anna Maxwell Martin and Damian Lewis star in ITVX launch title A Spy Among Friends. (ITV) No doubt you've heard the name and seen the adverts, but what exactly is ITVX? David Tennant, Vicky McClure, ...

ITV is calling ITVX “the UK’s first integrated advertising and subscription funded platform.” As previously stated, the streaming service will essentially replace ITV Hub and ITV Hub+ services, but ...

The U.K. broadcaster will launch ITVX in November as a free, advertising-funded streaming service to attract more overall viewers for its content. By Georg Szalai Global Business Editor U.K. TV giant ...