In the world of public relations, your pitch is only as good as it is unique and valuable to a media outlet and its audience. That’s why many PR professionals include original company research and ...

Despite the current slowdown in business, the Q3 Kitchen & Bath Market Index (KBMI) by the National Kitchen & Bath Association indicates the outlook for 2024 is mostly positive, with 44% of all ...

Infographics have increased in popularity as a marketing tool in recent years – but what’s the key to making them work for you? Claire Weekes investigates As a marketer you’ve probably come across the ...

Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. They often don’t have the luxury of ...

What are the top drivers of marketing vitality—success against key performance indicators—in 2025? To find out, The CMO Council analyzed data from a wide range of third-party sources, including ...

Infographics are now commonplace in marketing strategies. In fact, 45% of marketers already use this medium, and 38% plan to use it for the first time in 2022. However, despite their numerous benefits ...

Consumers continue to embrace the “phygital” — and retailers are responding. 2023 saw several virtual stores adding a physical presence, and physical stores enhancing their online presence. The 16th ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

B2B marketers are using email, search and content marketing to find leads with the highest ROI, according to the 2020 Chief Marketer B2B Marketing Outlook Survey. But the biggest challenges to ...

Recently, a company called NewZoo released a Global Games Market Report. Within that report were many predictions for the upcoming year and beyond. I had a chance to read over it the other day and I ...