We understand that it can be tough to market your business at the best of times, and that it becomes harder if you have eager competitors trying to outdo you at every turn. This is where promotional ...

Marketing can be a tough environment to succeed in, especially if your business has several competitors trying to get their share of the market. Using promotional merchandise can be a useful way to ...

Chief Marketer’s esteemed PRO Awards judges panel is populated by heavy-hitters from some of the world’s top brands, from e.l.f. Beauty to Walgreens to Bayer Health. During the judging process for the ...

Forbes contributors publish independent expert analyses and insights. Providing tools and resources to start, grow and manage your business. Despite an improving economy and record-setting consumer ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.