Every marketing technology vendor wants to sell you their marketing cloud. Whether its Adobe, IBM, Oracle, SAP, Salesforce, Sitecore or SDL — all are making tremendous progress knitting together a ...

When Salesforce announced this week that it was moving Marketing Cloud to Microsoft Azure, it was easy to see this as another case of wacky enterprise partnerships. But there had to be sound business ...

Li Xuechao, Vice President of Tencent Cloud and head of Tencent Qidian, stated that in the era of stock, Tencent Qidian Marketing Cloud supports enterprise growth through three major upgrades. The ...

NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE:ZETA), a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, today announced the ...

In one fell swoop, Salesforce did what it had to do for a price beyond what I expected they'd ever pay — and they now can call their Marketing Cloud a marketing cloud and not be wrong. This morning, ...

With a no-code user interface, more marketers will be able to integrate their first-party data with Amazon’s shopping, ...

Salesforce’s Marketing and Commerce Cloud is the company’s smallest division today, so to help beef it up, the company is making an acquisition to add in more features. Salesforce has acquired Rebel, ...