What are the top drivers of marketing vitality—success against key performance indicators—in 2025? To find out, The CMO Council analyzed data from a wide range of third-party sources, including ...

The results of Chief Marketer’s latest Pulse survey on staffing are in: Twenty-seven percent of marketing departments surveyed were impacted by recent layoffs. And the areas of marketing that ...

This infographic outlines six challenges that limit B2B manufacturing digital marketing performance. This infographic breaks down common barriers we see and explains how manufacturers can align ...

There are numerous problems in industrial marketing, and manufacturing businesses’ lack of openness is a pressing one. Intellectual property theft daunts many manufacturers, which breeds the danger of ...

Some 97% of B2B marketing leaders say they're excited about incorporating AI into their strategies. That's according to a survey conducted by Madison Logic and The Harris Poll of 300 marketing ...

Generative AI is changing the marketing landscape, revolutionizing how businesses engage with their audiences. According to the infographic, 77% of companies are exploring artificial intelligence, ...

Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. They often don’t have the luxury of ...

Today’s B2B marketers understand the importance of enterprise mobility, timely follow up, immediate access to marketing collateral, and the ability to track prospect activities at anytime. But, they ...