All businesses need to develop a form of marketing strategy. This may be as simple as focusing on building up word of mouth or it may involve a complicated multi-pronged media advertising campaign.

Marketing research has experienced a resurgence with the widespread use of the internet and the popularity of social networking. It is easier than ever before for companies to connect directly with ...

Businesses must future-proof themselves to endure an ever-changing economic landscape. Focusing on creating value both internally and externally through strategic planning is crucial for a brand's ...

When firms do marketing research there are a lot of questions they need to ask themselves as well as a few questions they want to make sure they never ask their cliets. Here we go through the three ...

Growth is a perpetual business priority. So it’s imperative that CEOs understand how their marketing function and chief marketing officers (CMOs) can contribute to that goal. Few do — and that ...

Sheryl Grey is a freelance writer who specializes in creating content related to education, aging and senior living, and real estate. She is also a copywriter who helps businesses grow through expert ...

Many companies resist global markets because of seemingly insurmountable problems with these markets. Salespeople are often used successfully to gather market information. There is a wealth of market ...

Market research that's already compiled and organized for you. Examples of secondary information include reports and studies by government agencies, trade associations or other businesses within your ...

When firms produce marketing research there are a number of ethical dilemnas that firms must deal with. Here we go through some of the moral and ethical issues and how firms can make sure their ...

The economy is changing rapidly, constantly, and differently across the country. Workers, employers, and government agencies need to be prepared to respond. The US needs a new workforce information ...