As a career software CMO, I have always been frustrated, and indeed embarrassed, by the fact that there is no decent enterprise software for managing the marketing department. While sales, engineering ...

On the surface, marketing management seems like every day, common sense project management. After all, it’s just creating a lot of copy and pretty pictures right? However, every aspiring marketing ...

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! I invited Nathan to Marketing Smarts to discuss his secrets for managing marketing projects from start to finish. Here are just a ...

Access of our Project Management Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today ...

The Chief Marketing Officer of the Project Management Institute, Menaka Gopinath, tells OGHENOVO EGODO-MICHAEL about the place of project management in today’s world. Looking at the gap between ...

Columnist Marcus Miller shares how his company has adapted an agile framework, Scrum, to better manage his company's marketing and SEO projects for improved client results. SEO and digital marketing ...

Indeed, software made for managing marketing projects can revolutionize businesses by enhancing and streamlining their marketing processes. Such software aids teams in maintaining organization, ...