More than half of market researchers now use synthetic data to broaden scope and accelerate insights, reserving live panels ...

How do you figure out and do marketing research? Here we go through five typical things you need to do to set up successful marketing research. Copyright Mark Wolters 2019 #marketing ...

When firms want to determine what their clients want, or what kind of products they should develop, or to determine if a new product will succeed they will do marketing research to find out more ...

Joseph Coolon, associate professor of biology and director of the College of Integrative Sciences, has published five papers, ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Opinions expressed by Entrepreneur contributors are their own. Consumer priorities are quickly changing with the possibility of a recession. Businesses will find it difficult to get away with ...