Are you in the process of developing your 2022 customer-focused marketing strategy? Recently, I worked with a client to create their marketing strategy for the coming year. We held leadership strategy ...

A clearly defined purpose must infuse everything you do—from lead generation and the customer journey to sales and marketing. When you can accomplish that infusion, you are able to increase ...

GetHookd has released a new guide breaking down both marketing and creative briefs in direct support of marketing ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. Expanding into a new region, industry or customer segment.

Manufacturing Growth Lab / SyncShow's Chris Peer on the importance of developing a holistic strategy to get the most out of a ...

SMPs consists of many different building blocks, all of which come together to make up the bigger picture. Once the bigger picture is clear and goals are set, the SMP serves as a blueprint to devise a ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

Focus on understanding your target audience to create tailored, data-driven marketing strategies. Stay agile, constantly testing and adapting your marketing tactics based on performance and feedback.

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

“Strategic Marketing for Your Farm’s Future” addresses the marketing and production risks associated with commodity marketing and niche marketing to increase farm income. Stress, frustrations, and ...

At Alfred University, learning doesn’t stop at theory, but extends into real-world application. In the Strategic Marketing course taught by Brittany Thierman, assistant professor of marketing, ...

Growth strategy is often a challenge for MSPs. Tactics Marketing tackles it with smart solutions, giving MSPs a crucial edge in a competitive market. Today we are taking away one of the biggest ...