McDonald’s Corporation today announced plans to introduce a major new multi-category licensing initiative called “McKids.” The new McKids retail line will feature top quality, action-oriented toys, ...

McDonald’s Corp. last week kicked off a worldwide licensing program for its McKids brand. Big Mac revives the 16-year-old brand with plans for toys, clothing, videos and books. McDonald’s has been ...

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DES MOINES, Iowa -- If you think that McKids are youngsters munching on Happy Meals, think again. McDonald's Corp. plans to put "McKids," a word it owns, on a slew of products -- from toys to apparel ...

SHANGHAI, March 25 (UPI) -- McDonald's Corp. has signed a contract with apparel company Shanghai Longtrust Trade to sell a new line of McKids clothing and toys in China. U.S. fast food franchiser ...

US fast food giant McDonald's is to launch a range of children's clothing in North America and western Europe. The McKids range will be designed, made and distributed by Chinese firm Shanghai ...

The new McKids play restaurant - complete with drive through - has alarmed both nutritionists and consumer groups, who fear it may be indoctrinating young children with an unhealthy affection for the ...