Add Yahoo as a preferred source to see more of our stories on Google. Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup.
Forbes contributors publish independent expert analyses and insights. Dahvi Shira is an LA-based reporter who covers beauty and lifestyle. A gateway to entry? Apparently nail polish. Two different ...
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Add Yahoo as a preferred source to see more of our stories on Google. Famous women have been delivering brilliant beauty looks on the red carpet for generations. In recent years, the men have (slowly) ...
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Gen Z and social media are helping men’s makeup go mainstream. The beauty industry is trying to capitalize
Men’s makeup is emerging as one of beauty’s most lucrative growth areas, fueled by Gen Z men, social media and shifting attitudes toward masculinity. Global men's grooming sales are expected to climb ...
Walk into any major drugstore or beauty retailer in 2026 and something has fundamentally changed. Men are browsing cosmetics aisles without hesitation, testing foundation shades and comparing ...
Dark, sculpted and sultry — the prism of siren makeup was alive and well on the GQ Men of the Year red carpet in Los Angeles on Thursday night, where hosts Sydney Sweeney, Stephen Colbert, Seth Rogen, ...
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