The real-life death of NBA great Kobe Bryant, his daughter Gianna and seven others has derailed the spoofed death of Mr. Peanut. Last week the internet and social media were abuzz over a Planters ad ...

Kraft Heinz is pausing promotion for its Super Bowl ad that shows the death of longtime Planters mascot Mr. Peanut following the helicopter crash that killed Kobe Bryant and eight others. Planters' ...

Snack food company Planters has killed off their famed mascot Mr. Peanut, and his "funeral" will take place during the Super Bowl. "It is with heavy hearts that we confirm that Mr. Peanut has died at ...

Planters has killed off its 104-year-old spokesnut in a Super Bowl pregame spot, with a funeral to be broadcast during the Super Bowl game on Feb. 2. In the commercial features Mr. Peanut, Matt Walsh ...

A Planters commercial released, and drawing online buzz, shocked consumers by killing its beloved and ubiquitous mascot Mr. Peanut. The commercial grabbed headlines before the Super Bowl. In the clip, ...

It's official: Planters has killed off Mr. Peanut. The brand's Super Bowl pre-game ad features Matt Walsh, Wesley Snipes, and Mr. Peanut himself, who saves the lives of his friends in his final act.