A business name not only represents the company's mission and values but also plays a significant role in how it is perceived by its target audience. Recognizing the challenges that entrepreneurs and ...

Picking the right name for your business might seem like a small step, but it’s actually a big deal. The name you choose can ...

As a proud Colombian, Maria Artunduaga, M.D., wanted her startup to have a Spanish name that could easily be pronounced in English. Since she was focused on building a technology to predict the ...

Think about your favorite brand. Now ask yourself, "Why do I like that specific brand?" I can almost guarantee one of the reasons is related to its name, look or how those features make you feel.

Naming a brand may be one of the most complex things you ever do. What you decide can directly impact how well a market responds to a specific product or service and can greatly lead to either the ...

Think you have a clever name for your business? Good! But you also need to make sure that name isn't being used by someone else--and that you protect it once you're sure it's yours to keep. Choosing a ...

Mark Liney won’t name the names, but he can’t shake the memory of an unusual brand-naming project that happened at an agency for the company’s biggest client. Writers weren’t included in the budget, ...

In a world overrun by innovative biotechs, be a Mammoth Biosciences. Or a Nutcracker Therapeutics. Or Viking Therapeutics or Centessa Pharmaceuticals. I could go on and on and on with creative names ...