In a new Amazon Super Bowl commercial, Chris Hemsworth teams up with Elsa Pataky to introduce the upgraded Amazon Alexa, ...

Alexa Plus is aiming higher with a new superhero Super Bowl spot and a US-wide launch, including a free version for any app ...

Amazon bets on celebrities and humor to promote Alexa+.

At IAB ALM, the retail giant pitched MCP as infrastructure for AI agents to run advertising workflows more efficiently.

Amazon Creators Foundry aims to support content creators in turning ideas into products and scaling businesses on Amazon.ae ...