New Balance grew sales 19% to $9.2 billion in 2025 as its emphasis on street-wear styles and performance resonate with a wide ...

Once ridiculed, New Balance's iconic "dad shoe" is driving surging demand and rapid growth, outperforming Nike.

Nike’s pivot to direct-to-consumer created an opening on store shelves that New Balance and other rivals moved quickly to fill.

Name Game: New Balance boasted that it was "Endorsed by No One" in the 1990s. Today, its stable of elite athletes includes presumed No. 1 NBA pick Cooper Flagg, Shohei Ohtani and Coco Gauff. Justin ...

Los Angeles Sparks forward and WNBA star Cameron Brink will make her return to the court in 2025 after a torn ACL cut her rookie season short after only 15 games. Ahead of her anticipated return to ...

Moms are taking these New Balance 327s through school runs, 5-hour shifts and even a 21-day Euro trip with no foot drama — and Anthropologie quietly marked them down for its spring sale.

Earlier this week, New Balance presented rising star Endrick with a special edition 'Irmão' Tekela Pro FG V4+ Boot, paying homage to the Brazilian sensation's home city. New Balance will feature the ...

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new customers.

One of New Balance’s most revered shoe models will return next month. However, you’d be forgiven for not recognizing the name. Less regular than a leap year, the near-mythical New Balance 1300JP only ...

Low-profile, ’70s-inspired sneakers have been topping the charts in 2025 — and among them, New Balance’s newest casual lifestyle model, the 471, has stood out for its compelling combination of an ...