Running out of Elf on the Shelf ideas? These 12 fun and easy setups can help keep the magic alive and surprise kids all the ...

Introducing Elf on the Shelf for the first time feels like bringing a bit of Christmas magic straight into your home. It’s a sweet tradition that adds fun to the season without needing much fuss, and ...

For as long as twin sisters and co-creators of popular children’s book “The Elf on the Shelf” Christa Pitts and Chanda A. Bell can remember, Santa’s little helper, an elf, has been a part of their ...

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an anniversary collectible.

Traditions around the holidays are meant to be passed down for generations: songs, ornaments, recipes. So creating a new ...

Christa Pitts and Chanda Bell of The Lumistella Company discuss how authenticity drives their expansion of the Santaverse, from new platforms and global markets to storytelling innovations that keeps ...

Traditions around the holidays are meant to be passed down for generations: songs, ornaments, recipes. So creating a new tradition that resonates with families worldwide is nothing short of a ...

Our parenting contributor Rose Storey joined us as guest host today for our Christmas Eve show. We hear the story of this years’ Elf on the ...

Until about 20 years ago, the Christmas character canon included the usual suspects: Frosty, Rudolph, the Grinch, and of course, Santa Claus himself. In the weeks leading up to December 25, children ...

For as long as twin sisters and co-creators of popular children's book "The Elf on the Shelf" Christa Pitts and Chanda A. Bell can remember, Santa's little helper, an elf, has been a part of their ...