CTV advertising is booming, with the channel growing by 13% in 2025 to $26.6 billion and projected to hit $51 billion by 2029. In this environment, you’d expect to see sustained overperformance from ...
The number of active users of connected TV (CTV) increased a sharp 87 per cent, driven by the rise of smart TVs, while over-the-top (OTT) users have crossed the 600 million mark which is around 41 per ...
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