Add Yahoo as a preferred source to see more of our stories on Google. Nike today announced the launch of .Swoosh, a new metaverse marketplace platform meant to foster a “inclusive digital community” ...

Nike's RTFKT, a buzzy virtual collectibles company, on Monday announced the upcoming release of the sportswear giant's first physical sneakers with roots in the metaverse, "Cryptokicks iRL." Nike will ...

Built in Roblox, Nikeland allows players to interact with Nike-branded virtual goods through activities and games. It is one of the most visible and most successful executions to date – in part ...

To become a Vogue Business Member and receive the Technology Edit newsletter, click here. Nike is teaming up with Fortnite to continue building out its virtual presence. With its new metaverse ...

A company that Nike purchased in 2021 as part of its move into the metaverse announced on Monday that it’s ceasing operations. RTFKT, pronounced “Artifact,” announced on X that it will “wind down” by ...

Over the past few months, apparel company Nike has been inching towards the metaverse. Towards the end of October, the brand filed several trademark applications aimed towards the virtual space, and ...

Yes, the athletic footwear and apparel company finally sold off its non-fungible token (NFT) arm, RTFKT. This is a quiet end to an acquisition that once symbolized the company’s ambitious metaverse ...