A'ja Wilson of the Las Vegas Aces prepares for a free throw Tuesday against the Phoenix Mercury. (David Becker / NBAE via Getty Images) Obama directed the ad for Wilson's pink A’One signature shoe ...

ESPN mistakenly aired Nike's commercial congratulating the Las Vegas Aces on winning the WNBA Finals before the end of Game 4.

— -- How much of a basketball shoe's popularity is because of the athletes who wear it and how much is due to the image of the athletes who wear it? That might be the toughest fact and fiction to ...

Phoenix Suns star Devin Booker released his new Nike Book 1s "Forrest Gump" shoe edition on Friday. In the shoe's commercial released on his Instagram story Friday, Booker did an amusing voiceover ...

When Devin Booker became Nike Basketball’s 24th NBA signature athlete in 2023, the company’s staff honored him with a thematic presentation based on his late idol and fellow Nike signature athlete ...

The shoe company’s ad was slammed. Nike has apologized for an advertising billboard that was slammed by critics. Louis Keene, a reporter for The Forward, posted the Nike apology on his X account. “We ...

When Nike advertises, people listen. For all the ink spilled on younger Americans' suspicion toward the field of marketing at large, the company's commercials—originally made in conjunction with the ...

After the Los Angeles Lakers cruised past the Minnesota Timberwolves in Tuesday's season opener, Nike appeared to troll Timberwolves star guard Anthony Edwards on social media. When the AE1 dropped ...

The rivalry between Indiana Fever guard Caitlin Clark and Chicago Sky forward Angel Reese has helped the WNBA reach the popularity it has today. Some even compared them to Magic Johnson and Larry Bird ...

LeBron James and Nike have a special relationship, and one that's lasted from before he even entered the league. The story of how James chose to sign with the massive shoe brand is the stuff of NBA ...

Brunson is a known fan of Kobe sneakers, and the updated version of the shoe includes a nod to Natalia X Natalia Bryant stars in Nike's new ad for the Kobe 3 Protro alongside Knicks star Jalen Brunson ...