In many social sciences, such as psychology and economics, there is an ongoing debate between whether a model should be based on Normative or Process analyses. A normative model is one which asks what ...

Making accurate decisions in noisy environments requires integrating evidence over time. Studies of simple perceptual decisions in static environments have identified two human neurophysiological ...

Normative and descriptive models have long vied to explain and predict human risky choices, such as those between goods or gambles. A recent study reported the discovery of a new, more accurate model ...

Many organizations implementing AI agents tend to focus too narrowly on a single decision-making model, falling into the trap of assuming a one-size-fits-all decision-making framework, one that ...