GEICO's iconic character was back on screens for his 20-year anniversary in late 2023, and what better time to make a return than during the NFL playoffs. A new GEICO ad showed a self-aware caveman ...

Geico paved the way for insurance mascots nearly 30 years ago, and while the brand has gone through quite a few characters over the years—destructive raccoons, talking camels, joyful piglets, gleeful ...

Nothing outlives a catchphrase like the face behind that catchphrase particularly when the face was smothered over with three hours of make-up, wig paste, and an expression that is always insulted.

“Legend of the Lizard” is the culmination of a campaign Geico kicked off late last year by bringing back a Caveman mascot that had been on ice since 2018. The strategy shows the insurance giant trying ...

If you’ve ever found yourself awake at night, still bothered by something somebody said years ago, you might find yourself relating to a certain insurance mascot more than you would have imagined ...

There's a lot more "I hate this" takes than positive spins on the return of the legendary commercial. Some fans were hoping that the brand would bring back another iconic commercial. Can’t believe ...