Robert Siegel and Michele Norris read listener letters about our story on one family's struggle to stretch its food budget, and on the Old Spice Guy. Here's some of what we've got in our inbox. Our ...

The makers of Old Spice have pulled off a cheap and quick marketing coup that could change the way consumer products are promoted. In the past few days, the deodorant company invited social-media ...

Guest editor Tony Foggett picks out his favourite campaigns and apps of the last 12 months, kicking off with the old brand that found a new following online... Brands don’t make viral videos, users ...

Another of this year's most discussed and lauded campaigns of the year is Watt's choice for personal praise, in the form of Old Spice.