Long John Silver’s is putting chicken on center stage. The seafood chain is swapping its classic fish logo for a chicken, along with a “Chicken + Seafood” tagline right below it. The redesign was ...

Long John Silver’s wants customers to know there’s not just fish on its menu — but plenty of chicken, too. The fast-food chain, which specializes in fried seafood, announced in an Oct. 3 press release ...

Ordering chicken at a seafood chain may sound like a real fish-out-of-water scenario — unless yu’re at Long John Silver’s, apparently. As fried chicken continues its reign over the fast-food world, ...

Fast-food chain Long John Silver's has unveiled a redesigned logo that replaces its signature fish design with a chicken as part of a larger effort to showcase its versatility and "spark conversation.

Long John Silver's is adding something new to its menu and logo: chicken. "Guests have been telling us for years that our chicken is a best-kept secret," Long John Silver's marketing executive ...