What is the “world of manipulation” like in marketing communication, particularly in advertising? An empirical study aimed to answer this question was undertaken by the Department of Marketing of the ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. Everyone knows that online advertising keeps growing and growing. But ...

Online advertising has become the internet's most expensive guessing game. Brands spend billions trying to reach the right people at the right moment, while consumers wade through increasingly ...

Rob Livingstone has no financial interests in or affiliations with any organisation mentioned in this article. Apart from his role at the University of Technology Sydney, he is also the owner and ...

Three year old online ad network Nectar Ads has a team of two that may grow to three very soon. Williamsburg-based Nectar is interesting because it’s an ad network focused on artists and art ...

NEW YORK — U.S. online advertising revenue surged to a new high of nearly $10 billion in the first half of the year, rising 27% from a year before, according to data released Thursday. The figures ...

Ever wonder how blogs and websites make money? Well here are a few ways that websites make money with the advertisements you ...

We measure the effects of pre- and postrelease blog volume, blog valence, and advertising on the performance of 75 movies in 208 geographic markets in the United States. We attribute the variation in ...