In today’s environment, your brand can’t be just a visual wrapper. It needs to coordinate behavior, allocate resources, and ...

In recent years, nonprofit groups have embraced few ideas more zealously than one called branding, a marketing practice used widely in the for-profit world to build loyalty among customers and ...

In the pandemic-influenced world of work, leadership teams will be challenged to discover not only the brand identity of their organization but also the brand identities of their employees and how ...

According to Exclaimer, Brand Kits was developed based on direct customer feedback, including input from Exclaimer’s customer advisory board. Customers highlighted the need for faster brand updates, ...

Since its launch in 2003, LinkedIn has served as the premier online platform for professional networking. Over the years, the site has grown rapidly, constantly adjusting to changes in the business ...

CEO, Hudgins Williams Associates, providing marketing communications consulting; strategic planning; and career and executive coaching. To continue reading this ...

CHROs are increasingly part of the branding process because the employee value proposition (EVP) — and whether the right people will stick around — is key to a brand's overall success. But employers ...

*In finding ways to make up for what felt like lost days dealing with the effects of 2020, Public Enemy founder Chuck D devised an 8-day calendar he proposes as the 13th month. Datamber is a chance to ...