While teaching a class on intelligence and analysis last year, I asked my graduate students why the media’s shocking picture of the drowned Syrian boy seemed to have such an incredible effect on ...

For Aristotle, the rhetorical art (technê) aims to persuade the audience through speech (logos) (1354a13-14). In order to persuade, the speaker must consider how the audience will receive his logos.

Click to share on Facebook (Opens in new window) Click to email a link to a friend (Opens in new window) Click to print (Opens in new window) Click to share on X (Opens in new window) More than 2,000 ...

2300 years ago, the Greek philosopher Aristotle wrote down the secret to being a persuasive speaker. This secret forms the basis of nearly every public speaking book written since... In fact, many ...

Our study sifts through research reports issued by six top AShSs, which show average drops of 11.2% in share prices of target companies within three days of publication. Like them or loathe them, ...

One of my very favorite things to do is hang out with my granddaughter “CC” (a nickname I gave her). She is four years old and, although I may be just a little biased, is a cute little princess. On a ...

Karthi Marshan, Marketing Head, Kotak Mahindra Group believes that the art of persuading audiences means using the three basic appeals that Aristotle first described: ethos, pathos, and logos. He ...

In preparation for a symposium about teaching writing in the post-truth era, I encountered a little book by one of the symposium participants, Bruce McComiskey. Post-Truth Rhetoric and Composition is ...