There is a premium on the cost of the Bics for Her product line targeting women. The pens, which we wrote about earlier today, are pink, small, and bejeweled—and have attracted ridicule for those ...

If unicorn horns were pens, they would look like Bic for Her and they would still be mercilessly mocked by hilariously snarky Amazon reviewers. Freelance writer Amanda C. Kooser covers gadgets and ...

Bic makes razors for women, and we'll buy those — and do — but pens for women? The writing instrument is getting scathing reviews on Amazon.com, where women — and men — are getting right to the point ...

The Mary Sue tipped us to the funny Amazon review shenanigans surrounding the Bic “For Her” pens, because apparently pens need to induce gender role limitations. I thought they were tubes with black ...

NEW YORK, NY--(Marketwire -08/09/12)- PENSRUS is celebrating their long-lasting relationship with BIC, a top-selling producer of personalized pens, custom logo pens, and more, by hosting a BIC Loyalty ...

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Apparently, some marketing genius at BIC decided that women, too delicate to grip standard BIC pens, needed a writing utensil designed specifically for their tiny, fragile hands. Enter the "BIC for ...