Pepsi has tapped Taika Waititi to direct — and appear in — its 2026 Super Bowl commercial. The Oscar-winning filmmaker tells PEOPLE exclusively that he “jumped at the chance” to work on another Big ...
Super Bowl 60 saw the Seattle Seahawks claim victory over the New England Patriots, but there were plenty of other winners — and losers — off the field during the game, with some brands scoring with ...
Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Budweiser's "American Icons" won the Super Bowl Ad Meter ...
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