The Deciem-owned brand’s The Periodic Fable campaign reimagines the periodic table with beauty buzzwords to expose misleading ...

Present the periodic table without warning to a room full of people and the reactions are likely to be diverse. There’ll be those whose faces break instantly into expressions of warm recognition, with ...

In a market flooded with 10-step routines and viral beauty trends, The Ordinary is taking a bold stance against misleading ...

Two weeks ago, we showed off our favorite entries in C&EN’s “I Spy a Periodic Table” photo contest. And we gave readers a chance to pick a favorite of their own in an online poll. It was a tight race, ...