Developed under the concept “D.O.S.E.”, the campaign for Persil and Comfort begins by presenting the illusion of a ...

Unilever's new Persil and Comfort Smart Series detergents are intended for auto-dose washing machines from Samsung. How does ...

PERSIL and Comfort have launched a new type of detergent and conditioner that takes all the hassle out of washing – and it ...

Unilever brand Persil has ambitious plans to modernize its image and marketing with a new detergent, Wonder Wash, as it looks to appeal to more households. We’ve all seen the classic laundry advert: ...

Samara, is that you? Persil’s Super Bowl LII commercial was like an extremely benevolent and cheery version of The Ring, with the laundry detergent brand’s spokesman climbing out of a TV to clean up ...

Persil recently launched its reformulated product under the guise of helping consumers maintain “That New Clothes Feeling” by focusing on doing more than simply removing stains. Rather, the brand is ...

Detergent giant Persil has switched its bottles to 100 per cent recyclable plastic and has ditched the controversial 'dosing ball'. The plastic ball, a small bowl detaching from the main bottle, had ...

Unilever's advert for one of its laundry detergents, Persil, has been banned for being misleading about its environmental benefits. The television advert said Persil was "kinder to our planet", and ...

Back in March, Persil, owned by Unilever, launched a new advert to showcase its products and their supposed benefit for the planet. Persil washing up liquid’s advert showed a beach that was covered in ...