What makes a political ad effective? Are positive campaign ads better than negative ones? Should ads be more or less pushy? According to new research, the answer to all of these questions is a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the ever-evolving marketing landscape, where attention spans are short and competition is ...

In this Super Bowl commercial, the car is the star. While many big game marketers are relying on famous faces such as Peyton Manning, Tina Fey, Kate McKinnon, Chris Pratt or LL Cool J to capture ...