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Former employees say the Doughboy was made before General Mills' origin story, which dates it at 1965. The sketched figure bears the brand mascot's familiar hat and scarf. Owners of the abandoned ...

Pillsbury's Facebook page is usually a place where people comment on recipes and their favorite foods. But lately it's been buzzing with angst, amid claims flying that the Doughboy did a smack-down of ...

The October 17 episode of On Brand With Jimmy Fallon gave the eight remaining competitors their coziest challenge yet: creating an activation around the legendary Pillsbury Doughboy. Doug Martin, ...

The creator of the iconic Pillsbury Doughboy, also known as Poppin' Fresh, died at age 89, according to several media reports. Rudolph R. Perz, a Chicago advertiser, created the character 50 years ago ...

George Masko, former Pillsbury executive dubbed 'the father of the Doughboy,' dies at 96 In 1965, he tapped Leo Burnett advertising to come up with a mascot, which led to the iconic Poppin' Fresh ...

One of the most recognizable and beloved marketing images may have gotten its start in Springfield. Chris Richmond, the founder and president/treasurer of Moving Pillsbury Forward, thinks he has ...

GOLDEN VALLEY, Minn. - A guy who is 50 just shouldn't giggle like that. The legendary Pillsbury Doughboy celebrated a half-century of existence Thursday with a party at General Mills headquarters in ...

Chris Richmond said he is "convinced" that the Pillsbury Doughboy mascot likely began with Springfield artist Wynn T. Wilkins, a former supervisor and artist at the mill on the city's north end.

J.M. Smucker is offloading the Pillsbury Doughboy and other baking brands. The company -- known for products like Smucker's jam, Jif peanut butter and Folgers coffee -- announced Monday that it would ...

The Pillsbury Doughboy made an appearance at the Women's Business Enterprise National Council's national conference and business fair Poppin' Fresh the Pillsbury Doughboy, one of America's best-known ...