Pirelli develops P Zero R tires for Audi RS 5 and RS 3, focusing on braking, grip, and OE performance requirements.

Pirelli wants to be the go-to tire source for battery-electric cars, particularly the high-performance models. The company’s first-generation EV tire, branded since 2019 as P Zero Elect, can be found ...

NEW YORK—Pirelli's P Zero Elect tires will be original equipment on xDrive50 and sportier M60 versions of BMW A.G.' 100-percent electric iX SUV. The tires are available for the BMW iX xDrive50 version ...

Pirelli has officially launched its new original equipment (OE) tires for sports cars, the 'P Zero R' and 'P Zero Trofeo RS', ...

MILAN, Italy — Pirelli & C. S.p.A. is partnering with Audi Sport to offer two tire options for the Audi RS 4 Avant Edition 25 Years, an anniversary edition of the iconic RS 4 sports car that will be ...

Wealthy playboys looking to get the most out of their new Lamborghini Urus will be happy to know that Pirelli has them covered. Rather than masterminding a one-size-fits-all kind of rubber that could ...

The fourteenth-generation of America’s favorite pickup truck is here, and it comes with a new hybrid powertrain and a series of new and enhanced features. Among them are the new Pirelli Scorpion ATR ...

Japanese tiremaker Bridgestone has been around since the 1930s and has manufacturing facilities worldwide. Pirelli is even older than Bridgestone, and has a similarly diverse range of factories, ...

From ninth place on the grid and with Red Bull teammate Sergio Pérez starting on pole, Max Verstappen knew he had to think outside the box if he wanted to pull off an unlikely victory in Miami. Being ...

Consistent with Pirelli’s 136-year history of leading tire technologies, the Italian company introduced Cycl-e tires — a new model line developed specifically for city dwellers who ride electric ...

Pirelli’s Cyber Tyre will debut on future Aston Martins, streaming real-time data to enhance grip, braking, and traction control. Tire development has steadily moved from simple tread and compound ...