Move over, Baby Yoda — it’s Baby Nut’s time to shine. After killing off the iconic Mr. Peanut character a few weeks ago, Planters introduced a smaller version Sunday during a Super Bowl LIV commercial ...

Believe it or not, it was only a couple months ago that we were introduced to Baby Nut, the new mascot for Planters peanut products. Although it seems like years have gone by since Baby Nut debuted at ...

(CNN) — Planters resolved the untimely death of their longstanding mascot Mr. Peanut by … reincarnating him into a roly poly, so very marketable little Baby Nut. Seriously, it’s called Baby Nut. The ...

Mr. Peanut is back. Are you surprised? In what could become a case study in the perils of Super Bowl marketing stunts, Planters teased its Super Bowl ad nearly two weeks before the game, releasing a ...

Baby Nut, we hardly knew ye. In 2020, a year in which it can feel like everyone is aging more rapidly than usual, a brand mascot has actually done so. The Baby Nut Planters spokes-legume introduced in ...