Snack food company Planters has killed off their famed mascot Mr. Peanut, and his "funeral" will take place during the Super Bowl. "It is with heavy hearts that we confirm that Mr. Peanut has died at ...
Planters 'pauses' Super Bowl ad campaign featuring Mr. Peanut's death following death of Kobe Bryant
Planters has "paused" its viral marketing campaign depicting the "death" of its iconic Mr. Peanut mascot in the wake of Kobe Bryant's death, Ad Age reports. Planters launched the campaign last Tuesday ...
WILKES-BARRE, Pa. (WJW)– Nut lovers around the globe are in mourning following Planters’ announcement that longtime mascot Mr. Peanut has died. “It is with heavy hearts that we confirm that Mr. Peanut ...
Mr. Peanut is back. Are you surprised? In what could become a case study in the perils of Super Bowl marketing stunts, Planters teased its Super Bowl ad nearly two weeks before the game, releasing a ...
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