Founder at True Native Media. Sold 60k+ podcast host-read endorsement ads for brands and agencies. Host of The Podcast Advertising Playbook. Influencer marketing isn't a new concept—far from it, ...

Opinions expressed by Entrepreneur contributors are their own. Podcasts are nothing new. Odds are, you’re subscribed to one or two at this very moment. But podcast marketing is still taking a bit of ...

Founder at True Native Media. Sold 60k+ podcast host-read endorsement ads for brands and agencies. Host of The Podcast Advertising Playbook. As a business owner, you hope to insulate your company ...

In an effort to keep up with evolving consumer media consumption habits, an increasing number of brands and agencies are gravitating toward audio and podcast advertising. And for good reason. Those ...

Podcast ad revenue in the US cracked $1 billion for the first time last year, due in large part to the rise of dynamic ad insertion (DAI). At $1.4 billion – up 72% from roughly $840 million in 2020 – ...

The IAB’s Podcast Upfronts in May touted advancements in dynamic ad insertion, measurement and attribution and brand safety and suitability, as well as the rise of podcast networks. The three-day ...

Podcasts aren’t going anywhere. The audio-first entertainment format is now attracting a wider swath of users than it ever has, while spreading across a mix of media channels. In 2021, 82 million ...

A new IAB study found that podcast advertising revenue in the U.S. increased only 5 percent in 2023, after years of double digital growth. By Caitlin Huston Business Writer After many years of ...

As many radio companies seek to grow their podcast divisions amid the industry’s larger embrace of digital, advertisers are reaping the benefits as B2B and performance advertisers use on-demand audio ...

Digital podcast advertising is reaching a pivotal moment as more brands use podcasts to engage audiences, and who can blame them? Advertisers are anxious to reach a sizeable podcast-listening audience ...