Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

Market segmentation, a strategy used in contemporary marketing and advertising, breaks a large prospective customer base into smaller segments for better sales results.

For hundreds of years, PR pros whipped out little black books for person-to-person content pitching. It’s true. Relationships matter more than ever. However, these days, radical psychographic ...

The evolution of marketing is well documented. The success of AMC’s TV series “Mad Men” highlights and romanticizes the earlier days of mass marketing and advertising. Set in the 1960s, the show ...

Identify the need before you market the benefits – words to work by. Phil Bienert, CMO of GoDaddy, shares how a company with 14 million customers uses personalized marketing. Over the past five years, ...

Hello, my name is Deanna Murray, and I am a director of marketing and strategy at Build Automate in Washington, DC. In this video I am going to talk to you about the four bases for marketing ...

"Psychographic microtargeting" sounds like a phrase straight from the mouth of Big Brother. But is this advertising tactic really the dystopian big, bad wolf that many are making it out to be?

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on market segmentation. In this article experts at Infiniti ...

Ted Cruz’s presidential effort is working closely with a little-known company owned by one of his biggest donors that uses nontraditional “psychographic” analyses of voters to try to win them over ...