Zeitz: Its very simple, you know the story of the two brothers, one was Adolph Dassler and he called his company Adidas, and his brother was Rudolf Dassler, so he was thinking of calling his brand ...
Official images, tech specs, and release information for the PUMA Deviate Pure NITRO running shoes.
Footwear is a key piece for a driver since it's directly responsible for speed and brake control. Combining the classic Porsche yellow with engine-inspired graphics, this new collection from Puma aims ...
On the eve of their just-released athletic collection, I sat down with the CEOs of Porsche Design and Puma, Jan Becker and Björn Gulden, to discuss their new menswear collaboration and what it’s like ...
Following a year of web3 projects from Nike and Adidas, Puma is finally stepping foot into the metaverse. The sportswear brand has announced Black Station, its first web3 website experience, which ...
Puma has a new comfort-driven and aesthetically bold cushioning technology on the way, an innovation created in collaboration with the MIT Design Lab. And the new compound will debut this month on the ...
In September, Rihanna reclaimed her title as creative director of the hotly sought-after FENTY x PUMA collaboration, with the release of the football-inspired Avanti sneaker and corresponding global ...
"The borders between lifestyle and active sportswear are disappearing,” says Jan Becker, CEO of Porsche Design. And it’s that blurring of the lines—between what we wear to work and what we wear to ...
PUMA has teamed up with an esteemed designer to unveil an exclusive travel wear and goalkeeper kit collection for national ...
Retailers focusing on sustainability can realize a number of benefits, including improved customer sentiment, great employee engagement and lower costs. Athletic brand and retailer PUMA has ...
Puma has appointed 999 Design to create a series of sales events as part of the launch of its new Q1 2007 product range. Following a competitive pitch, 999 Design has been tasked with developing two ...
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