Out of the Hyung-Jin Kim interview from SMX Next last week, we not only got the scoop on the Coati algorithm but also Hyung-Jin Kim told us that E-A-T is used in every single query, it is applied to ...

There’s one major way in which Google’s AI-powered search feature AI Mode differs from its traditional search engine — a complex technique used to answer a user’s question called “query fan-out.” AI ...

Google’s Liz Reid recently discussed what goes on behind the scenes of AI Search and introduces a relatively new concept, Browsy Queries. Her feedback offers insights on what SEOs should be focusing ...

Query groups uses AI to cluster similar search queries. The new card shows total clicks per group and highlights groups trending up or down. Query groups will roll out over the coming weeks to high ...

Google Search is experimenting with Audio Overviews for certain Search queries, the company announced on Friday. The feature was first introduced to NotebookLM, Google’s AI-based note-taking and ...

Google has pulled its AI Overviews from several health-related search queries after an investigation found the summaries provided misleading and potentially harmful medical advice. The company quietly ...

Learn about Google Ads' latest improvements to query matching and brand controls and what it indicates about how keywords will evolve. “Today, we’re announcing updates for Search ads query matching ...