Reddit's era of open browsing could be coming to an end

The platform will soon require users to log in to view its content to prevent scraping and better target ads.

Reddit stock plunges 29% after weak outlook, wrapping its worst day ever

Reddit shares sank on Friday after the company issued weak Q4 sales guidance and announced it will test requiring users to ...

Reddit is about to make its website worse to protect it from AI

During its earnings call, the company’s CEO says it’s considering a requirement that users be logged in to view most content.

Reddit is moving to “a logged-in-only experience,” CEO says

Reddit CEO Steve Huffman confirmed the impending change in a letter (PDF) to shareholders today about Q3 performance. He said that Reddit is shifting “to a logged-in-only experience,” adding: ...

Reddit shares sink on weak sales guidance and plans login requirement test as Google search traffic shrinks

Reddit posts third-quarter earnings and reveals plans to require all users to create official accounts as Google search ...

Reddit (and everyone else) faces a bleak internet without Google traffic

Silicon Valley's embrace of AI may come at the cost of huge swaths of the web — and the companies that rely on Google traffic ...

Reddit’s CEO says Google’s AI Mode ‘does not drive traffic’

Although Google’s AI-powered modes reduce traffic to Reddit, Steve Huffman says that Reddit is still a ‘top search term’ on ...