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Nowadays, the word “insight” is used by many market researchers to describe the means by which companies and brands can understand their customers’ tastes, motivations and needs. These insights allow ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

Marketing research is usually the first step in the marketing process, after ideas for products are conceived. Small companies conduct marketing research to obtain information from the marketplace.

Business research serves a number of purposes. Entrepreneurs use research to make decisions about whether or not to enter a particular business or to refine a business idea. Established businesses ...

Researchers often struggle to select which cells to utilize in their research and when to employ them. Cell lines, dissociated tumor cells, and primary cells all have their place in research. While ...

*These content types should not include original (previously unpublished) research findings and may only contain minimal new supporting data. As they are non-primary articles they are not eligible for ...