New year, new price tags ✓ Rolex raised its prices by almost 6% on some watches ✓ Are you upset, or do you see it as a fact ...

Rolex, Audemars Piguet, and Tudor increased watch prices by around 7 percent at the start of 2026, according a WatchPro ...

By Robertino Altieri, CEO & Founder of WatchGuys Rolex has officially implemented another US retail price increase as of ...

Rolex is set to increase its watch prices by seven percent on average for 2026, according to WatchPro. The Swiss luxury ...

Rising secondary market prices for Rolex watches in the first nine months of 2025 hit the buffers in the fourth quarter.

In the US, average increases landed at roughly seven percent. The steel Rolex GMT-Master II on Jubilee rose from US$11,300 in ...

Rolex’s new year price rise for the UK has come in at an average of around 5%, WatchPro analysis on January 1 reveals. The ...

Gold is more desirable than platinum in the jewellery market, and is worth more – so why is the platinum version of this ...

If you’ve spent the past few years on “the list” for a Daytona or Submariner, you’d understand just how hard it is to purchase a stainless steel Rolex at an affordable price. Over the past decade or ...

While stainless steel references rose by roughly 6%, precious metal and two-tone models experienced more aggressive increases of 8%-10%.

A 39% U.S. tariff on Swiss imports takes effect August 7, hitting luxury watch brands hard. Swiss exports to the U.S. topped $6 billion last year, with brands like Rolex now facing pricing pressure.