As marketers in 2022, we are presented with a wide (and always growing) variety of channels to choose from when we create our marketing strategies. While we pay a lot of attention to new channels, the ...
Buzz (or ding)! A new text (SMS) message lights up your phone, and you see it’s from a brand you recognize. In most cases, whether you click the link or type “stop” depends largely on how that message ...
In the rapidly evolving digital era, SMS marketing has emerged as a powerful option for businesses, providing fast, straightforward means to reach customers. SMS marketing consists of sending ...
When Ashley Vasquez started TBD Coffee Co. alongside her boyfriend, Zachary Dripps, in 2020, they spent much of the time selling their fresh-roasted coffee at local markets, enjoying the direct ...
Do you have any idea what the SMS open rate is? Ninety-eight percent. That's more than double the rate of emails, which is said to hover at around 42.35%. These numbers go to show just how relevant ...
Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...
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Melleka Marketing keeps the process simple: clear goals, consistent execution, transparent reporting and weekly improvements. The mission is to make digital marketing accessible, measurable and ...
Fully 84% of consumers in the United States say they've opted in to receive texts from at least one business, up from 62% in 2021, according to recent research from Simple Texting. The report was ...
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